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About Us


Our CEO, Ryan Walther, began his career as an early partner at the Onion, during his college days in Wisconsin. He aided their rise to a household name, sowing his comical oats there for over 20 years.

It was there that he met Arik Nordby – the creative mastermind behind the Onion’s most popular product at the time (a prank gift box affectionately known today as the Prank Pack).


They co-founded 30 Watt on the basis of a simple idea: Bring the Onion style of humor to the product world. 

Prank-O, now a child company of 30 Watt, was featured on Shark Tank in December 2018 when Ryan and Arik pitched Prank-O to the Sharks. 

Twin Cities Business Monthly Article

CNN Article

CNBC Shark Tank Prank-O Article